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Marketing You: Creating a Personal Brand

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Almost everything we see around us in this day and age is a form of marketing: from the billboards you see on your daily commute to work, to the TV adverts trying to convince you that you need another hoover just because it’s new and improved.


So what’s the aim of the game? For you to buy into something; a gadget, a service or even a bag of Aunt Bessie’s roast potatoes!


How then, can you get someone to buy into ‘You’? Because you need them to. This is especially true when you’re on the hunt for a new job, so listen up all you job seekers!


It’s essential that you impress potential employers; make them wonder how they ever coped without you, show them how much you can contribute to the company and once you’ve made yourself indispensable…that’s when they’ll buy into you.



Creating a Personal Brand


The Product

You are the product! When creating a personal brand you have to consider which of your characteristics are going to make you a successful professional and which are best left at home. The question you really need to ask yourself and focus on is: how can I market myself?


Knowing how to present your personal brand means getting to know ‘You’ as a professional. Look at your strengths and weaknesses and work out ways you can improve. Don’t hesitate to ask friends, colleagues or seek advice from a mentor to figure out ways you can enhance yourself.


This way you can work towards marketing the best possible ‘You’ you can.



Establish your ‘career identity’

To be successful in your endeavours, you need to make sure you have an idea of your ‘career identity’. To progress quickly and successfully, you need to have a career path in mind with realistic and achievable goals to complete along the way.


To do this make a plan of where you want to be in 1, 5 and even 10 years into the future. Laying out your career targets is a great step forward to creating your personal brand.



Highlight your USPs

  1. What does your personal brand bring to the table?
  2. What can you give employers that other candidates can’t?
  3. What are you capable of? -What are your strengths and weaknesses?


Once you’ve answered these questions and analysed your strengths and weaknesses, use them as your USPs to market your personal brand successfully. Working hard on these attributes will go a long way to making ‘You’ a success in the world of professionals!


Remember to back up your USPs with a portfolio of evidence; highlight your qualifications and showcase your abilities.



Job seeking

If you’re on the hunt for a job, remember to get your CV up-to-date and to the highest standard possible. In most instances, this is how you will introduce your personal brand into the job market for the first time so it needs to dazzle the employers!


Nowadays, there is an abundance of online resources that you can use to structure your CV. Why not check out Jobandtalent’s online CV courses…here are 3 courses that could be of benefit to you:

  1. How to write the perfect CV -E-Careers
  2. CV and Interview Skills -E-Careers
  3. Master LinkedIn -Silicon Valley Career Hacking



Make people listen

To get your personal brand circulating in professional circles, you need to ensure everyone you meet listens and takes notice of you.


This may seem like an impossible challenge but trust us, it can be done! A good start is to eliminate any bad habits you possess when conversing, as evidence shows that there are certain things people can do in a conversation that cause the listener to switch off.


The main culprits:

  • Negativity
  • Complaining
  • Over exaggeration
  • Dogmatism (enforcing your own views as facts)


Instead, approach the conversation with a genuine manner; engage with the listener, be positive, passionate, enthusiastic and most importantly make people want to listen to you!



Networking -Online

People are using the internet and social media to their advantage more and more every day, so it’s only right that you incorporate it into the creation of your personal brand and build a professional network online!


LinkedIn is most professionals first choice when it comes to expanding their network. Described as the ‘Facebook for professionals’ you can make business connections and follow companies you may be interested in working for.


Another way to get your personal brand out there is to write a blog. Blogs give you the opportunity to write about current topics of interest in the business world or themes related to your specific field.


A positive online presence can be hugely beneficial!



Networking -Offline

It’s a big world out there so use every opportunity and every channel to market your personal brand.


Networking face-to-face is a great way to make a good first impression, so try to attend business related conferences and seminars. This will not only develop your skills and knowledge, but it will also give you a chance to meet other like-minded individuals who could turn out to be great contacts, now or in the future -you never know!


Marketing ‘You’ and creating a personal brand doesn’t have to be a daunting task -with some creativity, drive and commitment you will see great results.



Post contributed by: Career Experts

Career Experts is a free career advice site that exists to propel and support professionals on their path for career success. They use their wealth of expertise and experience to help other success-seekers achieve their career goals.


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