Marketing You: Creating a Personal Brand

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Almost everything we see around us in this day and age is a form of marketing: from the billboards you see on your daily commute to work, to the TV adverts trying to convince you that you need another hoover just because it’s new and improved.   So what’s the aim of the game? –For you to buy into something; a gadget, a service or even a bag of Aunt Bessie’s roast potatoes!   How
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